There's a Tumblr post that's garnering notes by the thousands. It goes something like this: selfies are a product of teenage girls being in control of their own image and its dissemination. Of course they're going to be criticised.
When I post a selfie, I am posting it mainly to an audience of other women. I am luxuriating in my own image, for me, and for them. I am circumnavigating, perhaps even blocking the male gaze.
Another note-rich Tumblr post reads "I post selfies for myselfie, not for youie."
Women are often accused of being bitchy, competitive, throwing other women under the bus for the attention of men. In my ventures into the worlds of Tumblr and Instagram (there are currently 238,955,445 posts tagged "selfie" on Instagram alone), this is not something I have encountered.
Instead, women compliment each other. They congratulate each other on their appearance, and, more importantly, on their achievements and personal celebrations in day to day life.
But my selfies are not just for my "audience". They are a means of recording times when I feel most content with myself, most excited about what my day has in store for me, and even a way of validating myself when I feel less than rosy; a slick of red lipstick and I'm ready to face the world. And perhaps, when I look back on the photograph I took that day, I will realise that it wasn't so bad in the end after all, and that moment of recording myself quite literally putting a brave face on it was the turning point in my day.
In this spirit, I got myself all glammed up, scrawled "Selfies are self care" on a chalkboard, and spent four pounds in a photobooth, to create this week's #secretsofselfpreservation potion.
And the "ingredients" for this potion? A beaded lipstick red ruffled ribbon bearing the ultimate 21st Century self care instruction: "Take more selfies".
(With deference to @angstravaganza.)